The Romance of a Great Store

"The Romance of a Great Store" by Edward Hungerford is a historical account written in the early 20th century. This work explores the origins and development of Macy's department store, focusing on its founder, Rowland H. Macy, and the pivotal figures in its growth, including the Straus brothers. The narrative delves into the changing landscape of New York City and the impact of the department store revolution on consumer culture. The opening of the book sets the stage for Macy's emergence as a prominent retail establishment in New York. It begins with reflections on the earlier ethical practices in merchandising and the shift towards customer-oriented principles, which Macy championed. The text also outlines Macy's ancestry and early attempts at business, including his initial store in Boston, which failed. Following a series of trials and eventual success in Haverhill, Macy's journey culminates in his move to New York City in 1858, where he launched his iconic store. This early narrative establishes the groundwork for understanding the ethos that drove Macy's vision and the eventual transformation of retail in America.