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Cover of The Metadata Handbook

The Metadata Handbook

Written by Thad McIlroy,Renée Register

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143 pages, about 3 hours of reading

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About this book

For book publishers large and small: the #1 guide to creating and distributing metadata for maximum sales. The Metadata Handbook shows how metadata works, enhancing findability, discoverability, and, of course, book sales. It introduces industry standards (think ONIX!) and best practices, and outlines the essential components for successful metadata creation and distribution. This handbook is a must for every publisher, both for print books and for ebooks. The new second edition is fully updated and expanded to include the most recent information on metadata standards, practices, and use in the publishing industry.

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Reading guide

Themes, characters and key ideas in The Metadata Handbook, written by Chaptra AI.

  • about 8 hours
  • intermediate
  • informative
  • practical
  • instructive

The Metadata Handbook, authored by Thad McIlroy and Renée Register, serves as the definitive guide for book publishers of all scales on the critical importance and practical application of metadata. It systematically demystifies how metadata functions to enhance book findability and discoverability, directly impacting sales. The handbook meticulously introduces industry standards like ONIX, outlines best practices for metadata creation and distribution, and details essential components for success. Fully updated in its second edition, it incorporates the latest standards and uses, making it an indispensable resource for navigating the complexities of metadata in contemporary print and ebook publishing.

Metadata is the data about your data, and in publishing, it's the foundation of discoverability.

Key themes

Discoverability and Findability
This is the central pillar of the handbook, arguing that in an increasingly crowded marketplace, effective metadata is the primary mechanism by which books are found by their target audience. It explores how search engines, online retailers, and recommendation algorithms rely heavily on accurate and comprehensive metadata to connect readers with titles.
Standardization and Data Quality
The handbook rigorously advocates for the adoption and adherence to industry standards, most notably ONIX, to ensure interoperability and efficiency across the publishing supply chain. It emphasizes that high-quality, accurate, and consistent data is not merely a technical formality but a crucial component for effective distribution and sales.
Sales Optimization and Business Strategy
This theme positions metadata not as a mere administrative task, but as a powerful marketing and sales tool. The book consistently links effective metadata practices directly to increased sales, market reach, and overall business success for publishers. It encourages a strategic, proactive approach to metadata management as an investment rather than an overhead.

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How has the rise of digital platforms and ebooks made metadata more critical than ever for publishers?

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