Text Book of Digital Marketing
Written by Aritra Kumar Roy,Avijit Kumar Roy
470 pages, about 9 hours of reading
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Themes, characters and key ideas in Text Book of Digital Marketing, written by Chaptra AI.
- about 30 hours
- intermediate
- informative
- practical
- instructive
The "Text Book of Digital Marketing" by Aritra Kumar Roy and Avijit Kumar Roy serves as a foundational guide for individuals seeking to master the essentials of digital marketing. Spanning 470 pages, the book is meticulously structured into 7 focus areas encompassing 26 modules, designed to equip readers with practical knowledge and actionable skills. It emphasizes a hands-on approach, integrating practical exercises and real-world examples to facilitate the transition from theoretical understanding to concrete application. Aimed at both business professionals and aspiring marketers, this textbook promises to be a comprehensive resource for career growth and business development in the digital landscape.
“Master the basics of digital marketing.”
Key themes
- Foundational Digital Marketing Concepts
- This theme encompasses the core definitions, principles, and historical context of digital marketing, serving as the essential bedrock for all subsequent learning. It covers the various channels and methodologies that define the digital marketing landscape.
- Strategic Planning & Implementation
- This theme focuses on developing coherent digital marketing strategies, from setting objectives and identifying target audiences to selecting appropriate channels and executing campaigns. It emphasizes a structured approach to achieve measurable business goals.
- Data Analysis & Performance Measurement
- This theme explores the critical role of data in understanding campaign performance, identifying areas for optimization, and making informed decisions. It covers various analytics tools and metrics used to track and evaluate digital marketing efforts.
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How do the practical exercises in the book help in applying theoretical knowledge to real-world scenarios?
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