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Projecting Russia in a Mediatized World

Written by Stephen Hutchings

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189 pages, about 4 hours of reading

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About this book

This book presents a new perspective on how Russia projects itself to the world. Distancing itself from familiar, agency-driven International Relations accounts that focus on what ‘the Kremlin’ is up to and why, it argues for the need to pay attention to deeper, trans-state processes over which the Kremlin exerts much less control. Especially important in this context is mediatization, defined as the process by which contemporary social and political practices adopt a media form and follow media-driven logics. In particular, the book emphasizes the logic of the feedback loop or ‘recursion’, showing how it drives multiple Russian performances of national belonging and nation projection in the digital era. It applies this theory to recent issues, events, and scandals that have played out in international arenas ranging from television, through theatre, film, and performance art, to warfare. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

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Reading guide

Themes, characters and key ideas in Projecting Russia in a Mediatized World, written by Chaptra AI.

  • about 12 hours
  • advanced
  • analytical
  • scholarly
  • thought-provoking

Stephen Hutchings' "Projecting Russia in a Mediatized World" offers a groundbreaking theoretical framework for understanding Russia's global self-representation. Eschewing traditional International Relations analyses focused solely on 'Kremlin' intentions, the book foregrounds the concept of 'mediatization' – how social and political practices increasingly adopt media forms and logics. A central tenet is the 'feedback loop' or 'recursion,' illustrating how this dynamic shapes Russia's performances of national belonging and international projection in the digital age. By applying this theory to diverse international arenas, from television to warfare, Hutchings reveals a more complex, less agency-driven process of national identity construction.

"Distancing itself from familiar, agency-driven International Relations accounts... it argues for the need to pay attention to deeper, trans-state processes."

Key themes

Mediatization as a Social and Political Process
This is the central theoretical pillar of the book, defining mediatization not just as media's widespread presence but as the process by which social and political practices themselves adopt media forms and adhere to media-driven logics. It argues that understanding Russia's global projection requires analyzing this fundamental shift in how reality is constructed and perceived.
The Recursive Logic of Feedback Loops
Building on mediatization, this theme emphasizes the 'feedback loop' or 'recursion' as a key driver of national projection. It posits that Russia's performances of national belonging and international identity are not static or one-way but are constantly shaped and reshaped by responses and interpretations from both internal and external audiences, creating a continuous, self-referential cycle.
Critique of Agency-Driven International Relations
A foundational theme is the book's direct challenge to traditional International Relations (IR) accounts that tend to focus on the deliberate, strategic actions and intentions of state actors (e.g., 'what the Kremlin is up to and why'). Hutchings argues that this perspective overlooks deeper, trans-state mediatized processes over which state agencies exert much less control, leading to a more complex and less predictable reality.

Worth discussing

How does Hutchings' concept of 'mediatization' fundamentally alter our understanding of international relations, particularly concerning state self-projection?

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