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Cover of Playing to the World's Biggest Audience

Playing to the World's Biggest Audience

Written by Michael Curtin

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354 pages, about 7 hours of reading

Business & Economics

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About this book

Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.

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