Perkins of Portland: Perkins The Great

"Perkins of Portland: Perkins the Great" by Ellis Parker Butler is a humorous work of fiction written in the early 20th century. It follows the eccentric Perkins of Portland, a self-proclaimed advertising genius, as he devises extravagant marketing schemes to sell unconventional products, including a variety of dubious cures and curiosities. The book provides a satirical look at advertising and human nature, revolving around Perkins's wild ideas and the fortunes he seeks to create. The opening portion introduces us to Perkins and his peculiar personality, highlighted by his unique attire and relentless optimism about advertising. We first encounter him in a hotel lobby where he fervently pitches his plan for an absurd product, "Perkins's Patent Porous Plaster," claiming that it can alleviate all ailments. The narrative captures Perkins's infectious enthusiasm as he explains his vision of selling advertising, rather than products, by generating hype and a perceived demand. The introduction sets the tone for a comedic exploration of marketing madness, featuring Perkins's unconventional methods and wild aspirations that promise to captivate readers with its wit and charm.