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Cover of Marketing Research,7/e(Revised

Marketing Research,7/e(Revised

Written by Malhotra

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991 pages, about 20 hours of reading

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About this book

With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balancedcoverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in internat

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