
Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals
Written by William Graham Sumner
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Reading guide
Themes, characters and key ideas in Folkways: A Study of the Sociological Importance of Usages, Manners, Customs, Mores, and Morals, written by Chaptra AI.
- about 15 hours
- advanced
- academic
- analytical
- didactic
William Graham Sumner's "Folkways" is a seminal sociological treatise that introduces and meticulously defines the concepts of 'folkways' and 'mores.' Sumner posits that folkways are the unconscious, customary behaviors and practices that arise organically within societies to satisfy human needs, evolving into ingrained habits and traditions. He argues that when these folkways become imbued with a sense of rightness and social welfare, they transform into 'mores,' which carry moral authority and are enforced through social sanctions. The book extensively illustrates how these unwritten rules govern all aspects of social life, from daily interactions to major institutions, shaping human behavior and societal structures without conscious design. It ultimately presents a foundational argument for cultural relativism and the powerful, often unseen, forces of social conditioning.
“The folkways are the 'right' ways to satisfy all interests, because they are the traditional ways, and because they are always subject to the trial and error of generations.”
Key themes
- The Power of Custom and Tradition
- This is the foundational theme, exploring how deeply ingrained customary behaviors (folkways) and morally sanctioned traditions (mores) govern virtually all aspects of human life. Sumner argues that these customs are more powerful than laws or rational thought in shaping individual and collective conduct, often operating unconsciously.
- Unconscious Development of Social Norms
- Sumner posits that folkways and mores are not products of rational design or deliberate planning but evolve organically and unconsciously over long periods as societies adapt to their environments and needs. They are the result of countless small, repeated actions and adjustments.
- Ethnocentrism and Cultural Relativism
- Sumner introduces 'ethnocentrism' as the tendency for groups to view their own folkways and mores as superior and to judge other cultures by their own standards. While acknowledging this universal human tendency, the book's extensive comparative examples implicitly lay groundwork for cultural relativism by demonstrating the vast diversity and internal consistency of different societies' customs.
Worth discussing
How does Sumner's distinction between 'folkways' and 'mores' help us understand contemporary social norms and their enforcement?
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