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Cover of Digital Marketing Trends and Prospects

Digital Marketing Trends and Prospects

Written by Dr. Shakti Kundu

5.01 rating

162 pages, about 3 hours of reading

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About this book

Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

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Reading guide

Themes, characters and key ideas in Digital Marketing Trends and Prospects, written by Chaptra AI.

  • about 8 hours
  • beginner
  • informative
  • practical
  • instructive

Dr. Shakti Kundu's "Digital Marketing Trends and Prospects" serves as a foundational guide for understanding the dynamic landscape of digital marketing. The book systematically introduces core concepts, from basic terminology to advanced strategies across various platforms. It emphasizes practical applications, covering essential components like Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Mobile Marketing, and Web Analytics. Through a blend of theoretical knowledge and real-world examples, the book aims to equip both novices and professionals with the necessary tools and insights to navigate and succeed in the digital business environment.

“Understand the basics terminologies in Digital Marketing.”

Key themes

The Core Importance of SEO
The book explicitly positions SEO as the foundational element of any successful digital marketing strategy. It delves into both B2B and B2C SEO, highlighting its critical role in visibility, organic traffic generation, and ultimately, business growth. The theme emphasizes that without strong SEO, other digital marketing efforts may not achieve their full potential.
Integrated Multi-Channel Strategy
The book implicitly and explicitly advocates for a holistic approach to digital marketing, where various channels like SEO, Email, Social Media, and Mobile Marketing work in synergy. It shows how combining these elements amplifies their individual impact, leading to a more comprehensive and effective engagement with the target audience.
Data-Driven Decision Making
A recurring theme is the necessity of leveraging data and analytics to inform and refine digital marketing strategies. The book covers web analytics tools and the generation of traffic and behavior reports, stressing that effective marketing is not based on guesswork but on measurable insights derived from user interactions.

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