Breeder Reaction

"Breeder Reaction" by Winston K. Marks is a science fiction short story written in the early 1950s. The narrative revolves around a quirky advertising world where an unusual beauty product, "Atummyc Afterbath Dusting Powder," infused with a mysterious ingredient termed Atummion, unexpectedly attracts mass appeal due to its astonishing beauty-enhancing properties. The story offers a satirical look at the cosmetics industry, highlighting themes of unintended consequences stemming from scientific experimentation. The plot follows the protagonist, a product engineer named Sanford Sanders, who becomes embroiled in the chaotic aftermath of the explosive success of Atummyc products. Initially dismissive, he soon discovers that the "radiant atomic look" touted in advertisements is due to real, profound changes that the Atummion creates in its users. As sales skyrocket, a serious revelation unfolds: the ingredient has unforeseen effects that lead to pregnancy among female users, including a department assistant named Dolores. The narrative crescendos with the implications of their popularity mingling with ethical concerns, forcing Sanders and his colleagues to confront the moral responsibilities of their creations amidst an unfolding fertility crisis intertwined with their cosmetics lineup.