Big Ideas in Business

Containing introductions to Innovation, Advertising, Leadership, Risk, Organizations, Management, and Entrepreneurship, in addition to The Architecture of Innovation, this set presents a collection of titles that introduce the reader to the essentials of business. Each book provides insight on the big ideas and concepts surrounding business today. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable to business professionals and general readers alike.