Skip to main content
Chaptra

The AI reading companion for people who take books seriously

AI insights, chapter breakdowns, community discussions — all in one place.

Join free
Book257 pages • 2 hours reading time

A Textbook On DIGITAL MARKETING

4.3/5
154 readers on Chaptra have this book

About this book

It is a comprehensive textbook on Digital Marketing based on the syllabus of Guru Gobind Singh Indraprastha University, Delhi. The book covers all the mentioned concepts along with quick revision section after each chapter, important questions and unit-wise MCQ's.
Language
English
Publisher
Puffins Publishers Private Limited
Release date
February 25, 2021
Downloads
Unknown

More by Dr. Tanvi Gupta

Browse all books by this author

Explore Business & Economics Books

Discover more Business & Economics literature
Cover of A Textbook On DIGITAL MARKETING

Click "Read now" to open in our Reader with AI features.

Community Discussions

Join the conversation about this book

Discussions

0 discussions

Join

No discussions yet

Be the first to start a discussion about this book!

Sign up to start the discussion

AI-Powered Insights

A clearer way to understand A Textbook On DIGITAL MARKETING through themes, characters, and key ideas

This reading guide highlights what stands out in A Textbook On DIGITAL MARKETING through 4 core themes. It is meant to help readers decide whether the book fits their taste and deepen the reading once they begin.

AI Reading GuidePreview

About this book

A quick AI guide to “A Textbook On DIGITAL MARKETING

Get the shape of the book before you commit: what it is about, what mood it carries, and what ideas readers tend to stay with afterward.

~15h readintermediateinformativeeducationalpractical

What the book is doing

This textbook, "A Textbook On DIGITAL MARKETING," authored by Dr. Tanvi Gupta, Ms. Khushi Katyal, and Dr. Smita Mishra, serves as a comprehensive guide to the multifaceted domain of digital marketing. Specifically designed to align with the syllabus of Guru Gobind Singh Indraprastha University, Delhi, it meticulously covers essential concepts from foundational principles to advanced strategies. The book is structured to facilitate learning through integrated pedagogical features such as quick revision sections, important questions, and unit-wise MCQs, making it an invaluable resource for students and educators alike. Its 257 pages aim to equip readers with a solid understanding of the contemporary digital marketing landscape.

Key Themes

Foundations of Digital Marketing

This theme explores the basic definitions, scope, evolution, and significance of digital marketing in the contemporary business landscape. It covers the shift from traditional to digital, the various components of the digital ecosystem, and the fundamental principles that govern online promotion.

Search Engine Optimization (SEO) & Marketing (SEM)

This theme delves into the strategies and techniques for increasing visibility on search engines. It differentiates between organic (SEO) and paid (SEM/PPC) methods, covering aspects like keyword research, on-page and off-page optimization, technical SEO, and ad campaign management.

A line worth noting
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet.
A good discussion starter

How do the ethical considerations in digital marketing differ from traditional marketing, and how can marketers navigate them?

Unlock the full reading guide

See chapter-by-chapter takeaways, deeper character arcs, and a fuller literary analysis built around this book.

Unlock full AI analysis for “A Textbook On DIGITAL MARKETING

Chapter breakdowns, character deep-dives, and thematic analysis — all in one place.

Reader Reviews

See what others are saying

Reviews

Overall Rating

4.3
900 ratings

Based on community ratings

No reviews yet

Be the first to review this book!

Readers Also Enjoyed

Discover more books similar to A Textbook On DIGITAL MARKETING