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A Textbook On DIGITAL MARKETING
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More by Dr. Tanvi Gupta
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A clearer way to understand A Textbook On DIGITAL MARKETING through themes, characters, and key ideas
This reading guide highlights what stands out in A Textbook On DIGITAL MARKETING through 4 core themes. It is meant to help readers decide whether the book fits their taste and deepen the reading once they begin.
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What the book is doing
This textbook, "A Textbook On DIGITAL MARKETING," authored by Dr. Tanvi Gupta, Ms. Khushi Katyal, and Dr. Smita Mishra, serves as a comprehensive guide to the multifaceted domain of digital marketing. Specifically designed to align with the syllabus of Guru Gobind Singh Indraprastha University, Delhi, it meticulously covers essential concepts from foundational principles to advanced strategies. The book is structured to facilitate learning through integrated pedagogical features such as quick revision sections, important questions, and unit-wise MCQs, making it an invaluable resource for students and educators alike. Its 257 pages aim to equip readers with a solid understanding of the contemporary digital marketing landscape.
Key Themes
Foundations of Digital Marketing
This theme explores the basic definitions, scope, evolution, and significance of digital marketing in the contemporary business landscape. It covers the shift from traditional to digital, the various components of the digital ecosystem, and the fundamental principles that govern online promotion.
Search Engine Optimization (SEO) & Marketing (SEM)
This theme delves into the strategies and techniques for increasing visibility on search engines. It differentiates between organic (SEO) and paid (SEM/PPC) methods, covering aspects like keyword research, on-page and off-page optimization, technical SEO, and ad campaign management.
“Digital Marketing encompasses all marketing efforts that use an electronic device or the internet.”
How do the ethical considerations in digital marketing differ from traditional marketing, and how can marketers navigate them?
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